Experience is at the core of my design strategy
I solve real-world problems combining systematic design methodologies and strong storytelling. In my work, I aspire to help companies and organizations create more diverse, inclusive, and sustainable user experiences by integrating technologies into virtual and built environments.
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Space should be activated with purpose
As a design strategist with architectural insight, I explore the border between human behavior and emerging technologies in virtual and physical environments to envision new user experience models.
Big and small design challenges
I've conducted various projects for leading global companies and local governments. With each, I sought to design new possibilities and provide optimized design solutions given the constraints of the challenge.
Problem solving with cross disciplinary skills
Research & Analysis
Leverage diverse frameworks and design thinking methodologies to understand user needs and find new design opportunities.
Experience Design
Envision new experiences considering behavioral and technical aspects of users between the digital and physical world.
Strategic Planning
Provide the proper design directions and roadmaps simultaneously compelling for all stakeholders: consumers, companies, and partners.
Prototyping & Testing
From making a prototype to usability testing, thoroughly ensure the feasibility of the products and services to succeed.
Visual Design
For better communication and delivery of products and services, visually articulate the design concept conveying the essentials.
Spatial Design
Find the optimized way to integrate digital experiences into the built environment from the perspective of architectural design.
In my work, I advocate the values of...
Sustainability, diversity, and inclusivity are the crucial issues motivating my work.
01. Sustainability
UDP
: An incubator for young designers and venture companies, pursuing sustainable business models
“How might we make UDP a sustainable design platform for both environmental and operational purposes?”
02. Diversity
Customer Satisfaction Survey for Divvy
: An user analysis for Divvy to expand the service spectrum, while increasing profitability
“How might we improve the customer satisfaction of Divvy, while broadening user spectrum and uplifting the profitability?”
03. Inclusivity
Co-designing pathways to an anti-racist future
: Co-design workshop and analysis to offer BIPOC folks a more inclusive access to the natural world
“How might FPCC make access to natural spaces a more safe, reliable, and inclusive experience for BIPOC folks?”